Free tool for makers
Handmade pricing calculator
Pay yourself properly. Enter what goes into one piece and see your retail and wholesale prices, plus what you'd actually keep per sale after fees. No sign-up needed.
Your costs
Overhead
Studio rent, tools, utilities, software, booth fees.
Profit as a share of the price, on top of paying yourself.
More settings
Sales per month spreads a plan's monthly fee across your sales.
Results
Suggested retail
$107.14
Profit $32.14
Suggested wholesale
$53.57
Profit -$21.43
- Labor
- $50.00
- Overhead
- $3.00
- Materials + pkg
- $14.00
- Cost per piece
- $75.00
At this margin, selling wholesale loses money. With wholesale at 50% of retail, you need at least a 50% margin to break even.
What you keep per sale
On a $107.14 sale, at 20 sales a month.
| Where | Fees | You keep | Profit |
|---|---|---|---|
| Whatchamade MakerCommission $10.71 · Card processing $3.41 | $14.12 | $93.02 | $18.02 |
| Whatchamade StudioCommission $5.36 · Card processing $3.41 · Plan fee (per sale) $1.45 | $10.22 | $96.92 | $21.92 |
| Whatchamade ProCommission $3.21 · Card processing $3.41 · Plan fee (per sale) $2.95 | $9.57 | $97.57 | $22.57 |
| EtsyListing fee $0.20 · Transaction fee $6.96 · Payment processing $3.46 | $10.62 | $96.52 | $21.52 |
| Etsy (Offsite Ad sale)Listing fee $0.20 · Transaction fee $6.96 · Payment processing $3.46 · Offsite Ads $16.07 | $26.69 | $80.45 | $5.45 |
Estimates. Whatchamade card processing is 2.9% + $0.30; commission applies to the item price only. Etsy figures assume a US seller: $0.20 listing, 6.5% transaction (item + shipping), 3% + $0.25 processing, and 15% Offsite Ads when a sale comes from an Etsy ad. Last checked Nov 11, 2026.