Handmade & No AI Policy

The product, photos and making video must be 100% real. AI can help you talk about your work, never make it.

Allowed

• AI help writing descriptions, titles, emails and bios
• Basic editing of real photos (lighting, crop, background cleanup)
• AI for business tasks (pricing, bookkeeping)

Not allowed

• AI-generated designs, patterns or artwork in the product itself
• AI-generated or AI-faked product photos or videos
• AI mockups shown as if they were the real item
• Reselling, dropshipping, or mass-produced items

Making videos

• Every listing needs a 15–60 second making video, filmed on a phone.
• One-of-a-kind items: a video of that exact piece.
• Repeat items: one process video per product line, reusable across listings in that line.
• Made-to-order: a sample process video, plus optional progress clips sent to the buyer.
• A listing cannot be published without an attached, approved video.

Vetting and enforcement

Makers apply and are reviewed for craftsmanship, originality, presentation and consistency, plus a handmade check. Anyone can report a listing. Confirmed violations lead to strikes: a first strike is a warning; a second removes the seal and hides listings pending review; a third removes the maker from Whatchamade.